Opening a physical store can cost you a lot of money. Long before you start to operate your store, you already start spending considerable amount of money on store renovations, rent, business licensing, inventories and others. If you do not have ample capital, you may not be able to keep up with all the bills that will eventually pile up.
How can one get rid of all the expenses connected to setting up a physical store? Well, the logical answer to that question would be not to set up a physical store at all. Yes, you read it right, do not set up a physical store. If you want to save on cost, put up an online store instead of a physical store. The good thing about setting up an online store is that you need less amount of capital because you do not keep huge amount of inventory, hire a lot of people or pay huge amount of money on rent.
Can you really earn enough money out of an e-store? Yes, you can earn a lot of money from your e-store if you know how to market your goods.
Note that there are millions of online stores out there and if you do not know how to promote your website, you will probably be lost among the multitude of websites. If people cannot find your site, then you will not earn much out of it. Furthermore, if your website is difficult to navigate and your payment system is difficult to manage, even if people eventually find your site, they may not be able to buy your goods because your system is complicated.
Online shoppers always shy away from sites that are difficult to navigate. For most only shoppers, trying to understand how your site works is a waste of time and they are better off shopping somewhere else. Once you have lost an online client, it is almost impossible to get that client back. If you really want to earn money online through your e-store, make sure that you keep things simple and user friendly